Hi, we're Soofa.

Soofa is the ultimate outdoor advertising and smart city communication platform. We market our innovative solar-powered digital kiosks to cities and advertisers.

We’re MIT- and women-founded, committed to diverse voices in the tech world and an inclusive work environment, pursuing a mission to make every city smart, social, and sustainable.

 
 

Launched out of MIT in 2014, Soofa has remained committed to bringing innovative technology and design to cities around the world. We are a passionate team of engineers, designers, and problem-solvers.

We believe in what we do, and we’re excited about creating impactful experiences that empower cities and brands to provide equitable access to information across their communities while leading the way in creating a more sustainable future for the OOH industry.

Our Leadership

 

Our Board of Directors

 

Our Advisory Board

 

Our Investors

We are proud to be backed by Boston’s best seed venture capitalist
and angel investors.

 
 
 

Soofa Press and Thought Leadership

 
Featured
Upgrading Urban Navigation: How Soofa Signs Revolutionize City Wayfinding
Upgrading Urban Navigation: How Soofa Signs Revolutionize City Wayfinding

Whether you're a resident trying to find your way to a new coffee shop or a tourist exploring unfamiliar surroundings, effective way-finding is crucial for a seamless urban experience. Here’s why Soofa Signs are the perfect wayfinding solution for any city. 

How Martin’s Park in Boston is Enhancing Visitor Experience
How Martin’s Park in Boston is Enhancing Visitor Experience

In 2021, Martin’s Park installed their Soofa Sign as a way to better connect with visitors, provide a wayfinding solution, and promote local events. We spoke to the management team at Martin’s Park, Sierra Rothberg and Jennifer Coyne to learn more about how they use their Soofa Sign and the positive impact it’s making on the park. 

Soofa Interview with DesignRush: How DOOH is Shaping Smart Cities
Soofa Interview with DesignRush: How DOOH is Shaping Smart Cities

Check out our interview with DesignRush, an online professional partnership marketplace! Hear from our Lead Developer Jacques de Kock as he shares how Soofa's technology and other digital out of home (DOOH) platforms will become the future of smart cities.

Zyp Run Goes Big with Boston Soofa Signs
Zyp Run Goes Big with Boston Soofa Signs

Zyp Run is the first cannabis delivery service operating in the Greater Boston area, and has quickly become a recognizable brand for their unique business strategy and purposeful advertising placements. They’re currently running a six-month digital and static campaign on Boston Soofa Signs and are already seeing positive impact.