Soofa Sign

Out-of-home marketing meets smart technology.


Soofa Sign's black and white 42" electronic paper display is a platform for beautiful digital advertisements in the real world.

Soofa Sign was selected by Engadget as a finalist for Best Vision of the Future at CES 2018.

Brands we work with.


Soofa Sign is unique.

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real-world reach

Soofa Signs are located in the most walkable thoroughfares throughout our communities. No ad-blockers or bots, just real people.

Smart technology graphic

smart technology

Soofa Signs are connected, enabling you to easily upload new, relevant, and neighborhood-specific content. Upload content anytime, from any device.

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measurable impact

Soofa Signs measure pedestrian traffic in real time, so you can always understand how many people saw your creative.


Ready to expand your brand's reach with Soofa's innovative out-of-home marketing platform?


electronic paper

Soofa Sign's high-resolution, glare-free electronic paper display renders your advertisements in gorgeous black and white using 100% solar energy.


targeted content

Personalize your out-of-home reach. Communicate the right message, at the right time, to the right audience. No ad-blocking or bot traffic.

Expand the reach of your social media campaigns, or let our creative team design custom content for your brand.

An ad targeted at the Kendall Square audience reads "Welcome MIT Students."

content where eyes look

Soofa Sign advertisements are adjacent to relevant content, including real-time transit information, rideshare wait times, and upcoming local events.


easy content management

Our simple, intuitive content management system allows advertisers and administrators to collaborate seamlessly. Upload new creative within minutes, whenever you like.


walkable market areas

Soofa Signs are located in lively and walkable urban neighborhoods across the United States.


Advertise with Soofa.

Are you a brand looking to expand your reach with digital out-of-home marketing? Soofa offers consultative and creative services to help you better reach your target audience.


Check out what our partners around the world are posting to Soofa Signs.

With Soofa, we’re able to take our brand awareness to a new level. The ability to reach audiences in some of the most high traffic areas of Boston on a budget that works for us — and update our message in real-time — is why we love Soofa.
— Deb Falzoi, Marketing Manager, ImprovBoston
Our Instagram and our Facebook page are now receiving more and more likes daily and we have been able to reach out to our immediate community, which is our target audience. All of our monitored sites are reporting an increase in views which can only mean an increase in interest by our guests.
— Mercedes Medina, Champions Restaurant at Marriott Hotels