Engaged Atlanta: citizens, businesses, and the City use the Soofa Sign network to communicate better

Now in seven diverse, lively, and loved neighborhoods across Atlanta, Soofa Signs are making outdoor communication easier and better. Serving neighborhoods and residents as digital community bulletin boards, the Signs are available for anyone to use, anytime through Soofa Talk. Since first launching in Atlanta’s famed Little Five Points neighborhood in March 2018, thousands of pieces of local, user generated content have been posted to the sign network.

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Sandra Richter
Soofa and Harpoon team up to bring people together because “isn’t that what drinking beer is all about?”

With so many new bars, restaurants, and events popping up in the Boston’s Seaport District on a daily basis, Harpoon Brewery needed to remind people that their brewery and beer hall is just down the road, serving amazing beer and hosting lively events daily. With the Soofa Sign, Harpoon is able to reach visitors and residents alike on the sidewalks of the Seaport and remind them that a cold, locally-brewed Harpoon is just a short walk away.

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Loretta’s Last Call promotes events using neighborhood Soofa Signs

Loretta’s hosts dozens of events per month in Boston’s Fenway neighborhood, an extremely competitive market for bars, restaurants, and event venues. Loretta’s needed a new way to reach potential customers with advertising that fit their community-oriented roots. By leveraging their neighborhood Soofa Signs, Loretta’s now reaches people while they are out and about in the neighborhood and informs them about events at Loretta’s that are happening that week, day, or moment.

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Prince George's County Parks uses the Soofa Sign to engage, inform, and inspire resident and visitors

Signage in parks, when done well, enhances the overall experience for park goers. As Peter Harnik so eloquently puts it in his piece in Parks and Recreation Magazine, “Parks without any signs are certainly deficient, but parks with useless or annoying signs can be cluttered, alienating or even counter-productively infuriating. On the other hand, parks with great signs can lift spirits, educate users, build solidarity and be downright entertaining.”

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Soofa Signs launch in Boston Seaport

Last week we installed Soofa Signs in the world-famous Boston Seaport, the neighborhood that is transforming Boston's waterfront. "A synergistic community of artists, innovators, and entrepreneurs, Seaport has forged a culture all its own. The atmosphere in Boston Seaport is steeped in history but imbued with a creative, youthful energy."

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The Town of Cary, NC activates its Downtown Park with the Soofa Sign

The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres of the premier park.

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Champions, located in the Boston Marriott Cambridge, sees a measurable increase in online traffic, restaurant visits, and customer loyalty from advertising on their neighborhood Soofa Sign!

Champions, located in the Boston Marriott Cambridge, sees a measurable increase in online traffic, restaurant visits, and customer loyalty from advertising on their neighborhood Soofa Sign!

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