Soofa Announced as the Miami-Dade City of Tomorrow Challenge Winner
Southeast Mortgage got into the Halloween spirit just in time for a 35,000+ person parade
Imagine a city where public transportation isn’t a chore. Where reliable arrival times are shown at each transit stop, as well as alternative modes of transit when the bus or train isn’t the best option. Where citizens are connected with their community in a transparents and simple way, and can see what’s happening where they are and where they’re going.
Ford teamed up with Dell Technologies, AT&T, and Microsoft to launch the City of Tomorrow Challenge, a competition designed to identify and fund pilots of the top human-centered solutions to mobility challenges in cities. Miami-Dade local government, in partnership with Knight Foundation, was one of the cities in the challenge committed to implementing human-centered design in their city.
Bridging the physical and digital: highlights from our panel at Smart Cities Connect, Tampa
The Little Five Points annual Halloween Parade is not only one of the best attended events in Atlanta every year, but is also the signature Halloween parade in the southeastern U.S., and one of the top 10 best Halloween events in the entire country. Spanning decades, the parade easily brings in over 35,000 people to the neighborhood over the course of a few hours.
Southeast Mortgage wanted to take advantage of rush of Halloween enthusiasts, many of whom are actually young families coming from nearby Atlanta neighborhoods who are the perfect future home buying audience.
Boston Soofa Sign expansion: Deploy or die
Last week, the Soofa team organized a panel at Smart Cities Connect Tampa to answer these questions. Joining our VP of Partnerships, Ed Krafcik, were Eyal Feder-Levy, CEO and co-founder of ZenCity, and Kayla Patel from the City of Boston Department of Innovation and Technology.
The conversation focused on how the bridge between the physical and digital is created using both hardware and software, the implications creating this bridge has on citizen experience and quality of life, and the ways success is measured.
Soofa CEO Co-Hosts Inaugural Change Maker Conference at The HUB Presented by Liberty Mutual Insurance on City Hall Plaza
Just as every city we work with is different, so is each neighborhood in a city. This means that one size doesn’t fit all in terms of outdoor communication strategy and tools, and working closely with every neighborhood to understand exactly what’s important and why is key. In Boston, we recently launched the third phase of our citywide Soofa Sign installation to continue testing and learning new ways the Soofa Sign adds value to neighborhoods and improves citizen experience
We were feeling a little unsure about using Soofa Signs
This fall, HUBweek and its founders, The Boston Globe, Harvard University, Massachusetts General Hospital, and MIT, invited us to the first annual Change Maker Conference. Change Makers from here in Boston and around the world gather for a multidisciplinary experience to build community, inspire, plan, and problem-solve for our future.
L.L.Bean drives traffic to their Boston Seaport store with local Soofa Signs
We were feeling a little unsure about using Soofa signs in Atlanta for our volunteer-run nonprofit, the planet project, and our initiative hu-MAN Up.org. There seemed to be lots of skepticism in the community, but we decided to give it try, at the last minute, just a day before our recent documentary in our series, Movies that Matter in the Meadow which had been getting zero fresh faces.
Engaged Atlanta: citizens, businesses, and the City use the Soofa Sign network to communicate better
L.L. Bean recently opened a new store in the Seaport and is looking to drive traffic and inform the community about its outdoor classes, programs, and unique seasonal offerings.
Soofa and Harpoon team up to bring people together because “isn’t that what drinking beer is all about?”
Now in seven diverse, lively, and loved neighborhoods across Atlanta, Soofa Signs are making outdoor communication easier and better. Serving neighborhoods and residents as digital community bulletin boards, the Signs are available for anyone to use, anytime through Soofa Talk. Since first launching in Atlanta’s famed Little Five Points neighborhood in March 2018, thousands of pieces of local, user generated content have been posted to the sign network.
Loretta’s Last Call promotes events using neighborhood Soofa Signs
With so many new bars, restaurants, and events popping up in the Boston’s Seaport District on a daily basis, Harpoon Brewery needed to remind people that their brewery and beer hall is just down the road, serving amazing beer and hosting lively events daily. With the Soofa Sign, Harpoon is able to reach visitors and residents alike on the sidewalks of the Seaport and remind them that a cold, locally-brewed Harpoon is just a short walk away.
Take back your billboards.
Loretta’s hosts dozens of events per month in Boston’s Fenway neighborhood, an extremely competitive market for bars, restaurants, and event venues. Loretta’s needed a new way to reach potential customers with advertising that fit their community-oriented roots. By leveraging their neighborhood Soofa Signs, Loretta’s now reaches people while they are out and about in the neighborhood and informs them about events at Loretta’s that are happening that week, day, or moment.
The Soofa Sign democratizes communication in outdoor public spaces, for the first time letting the public post things they care about outside in the city they call home.