Lime Uses Soofa Signs to Introduce Their “Respect the Ride” Campaign Across Atlanta’s Neighborhoods

Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the City of Atlanta, Lime partnered with Soofa in keeping the streets and sidewalks safe and accessible to the entire community.

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Sandra Richter
Soofa Announced as the Miami-Dade City of Tomorrow Challenge Winner

Ford teamed up with Dell Technologies, AT&T, and Microsoft to launch the City of Tomorrow Challenge, a competition designed to identify and fund pilots of the top human-centered solutions to mobility challenges in cities. Miami-Dade local government, in partnership with Knight Foundation, was one of the cities in the challenge committed to implementing human-centered design in their city to solve real problems for citizens.

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Sandra Richter
Southeast Mortgage got into the Halloween spirit just in time for a 35,000+ person parade

The Little Five Points annual Halloween Parade is not only one of the best attended events in Atlanta every year, but is also the signature Halloween parade in the southeastern U.S., and one of the top 10 best Halloween events in the entire country. Spanning decades, the parade easily brings in over 35,000 people to the neighborhood over the course of a few hours.

Southeast Mortgage wanted to take advantage of rush of Halloween enthusiasts, many of whom are actually young families coming from nearby Atlanta neighborhoods who are the perfect future home buying audience.

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Sandra Richter
Bridging the physical and digital: highlights from our panel at Smart Cities Connect, Tampa

Last week, the Soofa team organized a panel at Smart Cities Connect Tampa to answer these questions. Joining our VP of Partnerships, Ed Krafcik, were Eyal Feder-Levy, CEO and co-founder of ZenCity, and Kayla Patel from the City of Boston Department of Innovation and Technology.

The conversation focused on how the bridge between the physical and digital is created using both hardware and software, the implications creating this bridge has on citizen experience and quality of life, and the ways success is measured.

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Sandra Richter
Boston Soofa Sign expansion: Deploy or die

Just as every city we work with is different, so is each neighborhood in a city. This means that one size doesn’t fit all in terms of outdoor communication strategy and tools, and working closely with every neighborhood to understand exactly what’s important and why is key. In Boston, we recently launched the third phase of our citywide Soofa Sign installation to continue testing and learning new ways the Soofa Sign adds value to neighborhoods and improves citizen experience

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Soofa CEO Co-Hosts Inaugural Change Maker Conference at The HUB Presented by Liberty Mutual Insurance on City Hall Plaza

This fall, HUBweek and its founders, The Boston Globe, Harvard University, Massachusetts General Hospital, and MIT, invited us to the first annual Change Maker Conference. Change Makers from here in Boston and around the world gather for a multidisciplinary experience to build community, inspire, plan, and problem-solve for our future. 

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Sandra Richter
We were feeling a little unsure about using Soofa Signs

We were feeling a little unsure about using Soofa signs in Atlanta for our volunteer-run nonprofit, the planet project, and our initiative hu-MAN Up.org. There seemed to be lots of skepticism in the community, but we decided to give it try, at the last minute, just a day before our recent documentary in our series, Movies that Matter in the Meadow which had been getting zero fresh faces.

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Sandra Richter
Engaged Atlanta: citizens, businesses, and the City use the Soofa Sign network to communicate better

Now in seven diverse, lively, and loved neighborhoods across Atlanta, Soofa Signs are making outdoor communication easier and better. Serving neighborhoods and residents as digital community bulletin boards, the Signs are available for anyone to use, anytime through Soofa Talk. Since first launching in Atlanta’s famed Little Five Points neighborhood in March 2018, thousands of pieces of local, user generated content have been posted to the sign network.

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Sandra Richter
Soofa and Harpoon team up to bring people together because “isn’t that what drinking beer is all about?”

With so many new bars, restaurants, and events popping up in the Boston’s Seaport District on a daily basis, Harpoon Brewery needed to remind people that their brewery and beer hall is just down the road, serving amazing beer and hosting lively events daily. With the Soofa Sign, Harpoon is able to reach visitors and residents alike on the sidewalks of the Seaport and remind them that a cold, locally-brewed Harpoon is just a short walk away.

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