Soofa utilizes sensors in our kiosks to help cities optimize the use of their public spaces and better understand the volume of foot traffic in key areas of their city. However, it’s important to note that Soofa does not collect any identifying data from a person or device.
Read MoreE-Ink is the inventor of world leading e-paper technology, launched out of the MIT Media Lab in 1997. While e-paper is commonly seen in platforms like Kindles and Soofa Signs, its versatility knows no bounds. Read more to learn why e-ink technology is expanding eco-friendly possibilities for OOH advertising.
Read MoreSoofa’s 2023 report is here! Check out testimonials from our customers about their experience with Soofa Signs, why they chose us, and how they’re improving their OOH campaign results. Download the full report here!
Read MoreWhile on the search for how to improve their community connections, Fairburn partnered with Soofa in 2021 to bring two signs to their neighborhood. Since then, they have increased their pedestrian traffic, found new ways to engage the public, and more. We spoke to Sylvia Abernathy, Director of Economic Development for the City of Fairburn to learn why Soofa is a perfect addition to their community.
Read MoreIf your brand is still using traditional OOH platforms like billboards or large LED displays, it’s time to think about decreasing your carbon footprint. Here are 10 ways to create an OOH campaign that will make a positive impact for your brand without hurting the environment.
Read MoreDuring the 2023 holiday season, Blue Man Group used Soofa Signs in Boston for the first time to successfully display their ads and reach new and returning audience members. We spoke to Andrew Darcey, the Director of Marketing for Broadway in Boston to hear how Blue Man Group created impact with their Soofa campaign.
Read MoreSoofa Sign landowners can now receive content submissions from their community members. With this new feature, Soofa Signs will become a better platform for locals to share events, general messages, classifieds, and more. Read here to see how it works!
Read MoreSoofa’s development team recently launched a new feature for all Soofa Signs, the Poster Takeover! Landowners can now push digital posters to full screen for up to five days across their Soofa Signs. Read the full announcement here.
Read MoreThis week on Bridging the Digital Divide, we’re talking about all things sustainability. We’re joined by Shelby Rust Buso, the Chief Sustainability Officer for the City of San Diego. She shares how she got started in her role, projects she’s most proud of, and what other cities can do to incorporate more eco-friendly practices. Listen in!
On this episode of Bridging the Digital Divide, our hosts talk to Alby Bocanegra, the Founder and CFO of the Urban Futurist, an advisory and consultancy company. Listen in to hear how Alby got started in the tech industry, what projects he’s worked on, what the future holds for smart cities and more!
Read MoreThis week we welcome Alan Wolf, the Chief of Staff at the Office of Mayor Gina-Louise Sciarra, in Northampton MA. In this episode you’ll hear how the Northampton government takes time to listen to their community and implement, or not implement, city development projects. Listen in to find out what makes Northampton special, how they can accomplish projects quickly, what innovations they’re most proud of, and more.
Read MoreOn this episode of Bridging the Digital Divide, we welcome Jennifer Sanders, the Executive Director at Dallas Innovation Alliance in Dallas, Texas! With Jennifer, we talk about how Dallas Innovation Alliance creates digital equity in their communities, their recent projects, how the non-profit gathers valuable information from local people, and more. Listen in!
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