Lucky Strike Social and Boston Symphony Orchestra Extend Their Holiday Messaging with a Hyperlocal Out Of Home Strategy
As we’re diving deeper into the holiday season, local businesses are stepping up their game, ramping up ad spends, and getting creative with their marketing strategies. With so many players fighting for the limelight, capturing the attention of holiday shoppers and event-goers is harder than ever. Brands have to be strategic about being in the right place at the right time, both on and off-line.
Soofa users include Soofa Signs as an extension of their digital campaigns, so their reach is not only in the cloud, but also in the real-world. According to a recent study by Omnicom Media Group’s Benchmarking, the use of out-of-home in a campaign directly increases the effectiveness of digital ad dollars. Anyone can take advantage of an omni-channel approach with an accessible out of home option like Soofa Signs, regardless of size of campaign or budget.
Boston Symphony Orchestra advertises their upcoming programming for both the BSO and Boston Pops on Soofa Signs as part of a their overall campaign strategy to canvas the Boston market and target short-term visitors to the city. During the holiday season, these physical touchpoints are key to inspiring spirited shoppers and city visitors from near and far to purchase a ticket that will make the holiday season extra special.
“We use Soofa Signs to canvas the city of Boston with our programming, and reach people in the neighborhoods where we think they’ll be most interested. We use a combination of digital marketing and out of home to reach many potential ticket-buyers.”
Gretchen Borzi, Director of Marketing Programs, Boston Symphony Orchestra
In Boston’s Fenway neighborhood, Lucky Strike Boston is using Soofa Signs to advertise their upcoming Rock and Bowl New Years Eve party and promote remaining space available for holiday party bookings. Their Soofa content grabs the attention of Fenway residents and visitors in an unobtrusive way when they are enjoying their time out eating, shopping, or on their commute.
“Out of home is an important way for us to reach the community where our venues, Lucky Strike Boston and Cheeky Monkey Brewing Company are located. We’re using Soofa Signs to build interest from local businesses who may want to host their holiday party at our venues and to reach out to residents and visitors of the neighborhood who are looking for a New Year’s Eve party to attend.”
Emily Tourtillotte, Digital Marketing Manager, Lucky Strike Social Boston
Are you hosting events in Boston, Atlanta, or Las Vegas?