Live Nation Brings Concerts to Atlanta's Neighborhood News Feed
The Tabernacle, located in Downtown Atlanta’s Centennial Olympic Park District, is a building rich with history. The space was opened in 1910 as a medical center, then eventually converted into a music venue in 1996, and has been operating as such since. It’s currently run by Live Nation’s Atlanta Clubs and Theatres Division, and is host to hundreds of shows every year.
To keep the venue packed with new and returning audiences, Live Nation needed a new way to raise awareness of Tabernacle programming among Atlanta residents in neighborhoods where influencers and tastemakers live.
The marketing team was looking to use out of home advertising in a novel, dynamic way that would always stay fresh and current, and catch the attention of residents as well as visitors in its target neighborhoods.
By advertising their monthly concert calendars on Soofa Signs in Atlanta, Live Nation reaches their target audience where they live, work, and play – in the real world.
When there are last-minute schedule updates, they make changes to their content hassle-free with Soofa’s self-service platform, Soofa Talk.
Because Soofa Signs also display real-time transit info, community content, and neighborhood events calendars, the Signs are part of the fabric of the communities they live in. People trust them and the content they provide.
Live Nation’s concert calendars are a natural fit among other hyperlocal, relevant content.
Since launching, their ads have received over 200,000 estimated impressions in the neighborhoods that matter most to them.