Posts in News
Boston Soofa Sign expansion: Deploy or die

Just as every city we work with is different, so is each neighborhood in a city. This means that one size doesn’t fit all in terms of outdoor communication strategy and tools, and working closely with every neighborhood to understand exactly what’s important and why is key. In Boston, we recently launched the third phase of our citywide Soofa Sign installation to continue testing and learning new ways the Soofa Sign adds value to neighborhoods and improves citizen experience

Read More
Prince George's County Parks uses the Soofa Sign to engage, inform, and inspire resident and visitors

Signage in parks, when done well, enhances the overall experience for park goers. As Peter Harnik so eloquently puts it in his piece in Parks and Recreation Magazine, “Parks without any signs are certainly deficient, but parks with useless or annoying signs can be cluttered, alienating or even counter-productively infuriating. On the other hand, parks with great signs can lift spirits, educate users, build solidarity and be downright entertaining.”

Read More
Soofa Signs launch in Boston Seaport

Last week we installed Soofa Signs in the world-famous Boston Seaport, the neighborhood that is transforming Boston's waterfront. "A synergistic community of artists, innovators, and entrepreneurs, Seaport has forged a culture all its own. The atmosphere in Boston Seaport is steeped in history but imbued with a creative, youthful energy."

Read More
The Town of Cary, NC activates its Downtown Park with the Soofa Sign

The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres of the premier park.

Read More
Viva Las Vegas

What comes to mind when you think about signage in Las Vegas? Do you think of something big, bright, and flashy? Do you imagine it telling you about an upcoming show at a nearby hotel or a special deal at a club or casino down the street? Do you think of it as advertising entertainment for out of town visitors? Do you think of it serving as a tool that helps build a more livable community?

Read More
A First Look At Soofa Data

Since launching the Soofa Beta Cities network in May of 2016, we have been developing Soofa Pro, the sensor embedded version of the Soofa Bench and Soofa Core. Our sensor measures pedestrian activity in public spaces and we provide this data in an easy to use monthly report as well as through raw data exports and an API. In this post we detail the analytic tools available and how they are currently being used by our beta partners like NYC Parks, the Park District of Oak Park, IL, and many more. 

Read More
NewsSandra Richter
2016 Year In Review

From the beginning our mission has been to create smarter, more social, and more sustainable cities. As we look back on 2016 and reflect on where we’ve come since this time last year, we wanted to share our successes and challenges, and look ahead to what’s coming in 2017.

Read More
NewsSandra Richter
First Soofa Sign is up and running in Faneuil Hall, Boston

Today Soofa announced the launch of the Soofa Sign with the City of Boston and the Mayor's Office of New Urban Mechanics. Mayor Martin J. Walsh is the first in the country to pilot this new technology which provides a new platform for the Mayor and the City to connect with residents and visitors. The Soofa Sign is the latest product in Soofa's smart urban furniture ecosystem that improves the quality of life for citizens while generating data for city leaders to make more informed decisions. 

Read More
NewsSandra Richter