Loretta’s hosts dozens of events per month in Boston’s Fenway neighborhood, an extremely competitive market for bars, restaurants, and event venues. Loretta’s needed a new way to reach potential customers with advertising that fit their community-oriented roots. By leveraging their neighborhood Soofa Signs, Loretta’s now reaches people while they are out and about in the neighborhood and informs them about events at Loretta’s that are happening that week, day, or moment.
Read MoreThe Soofa Sign democratizes communication in outdoor public spaces, for the first time letting the public post things they care about outside in the city they call home.
Read MoreLast week we installed Soofa Signs in the world-famous Boston Seaport, the neighborhood that is transforming Boston's waterfront. "A synergistic community of artists, innovators, and entrepreneurs, Seaport has forged a culture all its own. The atmosphere in Boston Seaport is steeped in history but imbued with a creative, youthful energy."
Read MoreThe Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres of the premier park.
Read MoreSmartATL, the dedicated Smart City Team for the City of Atlanta, partnered with Soofa to deploy Soofa Signs in the City’s most popular neighborhoods to reach people outdoors on the go, effectively extending the City's existing reach via its social media channels and online based communications.
Read MoreAs a female-founded smart city company, we want to see more women lead our cities. Today, just 19 of the 100 largest cities in the U.S. are led by female mayors. To help change this statistic, Bloomberg Government is hosting events like the Women in Smart Cities Forum and organizing female leaders that are changing cities for the better to do more together.
Read MoreReaching millions of people on a monthly basis using the Soofa Sign network in Downtown Las Vegas, Alibi is now moving past word of mouth to word on the street.
Read MoreAfter being selected as an early adopter of the Soofa Sign in 2017, the City of Atlanta has now deployed Soofa Signs in its greatest neighborhoods and uses the robust network to expand the reach of its 311 communications.
Read MoreThe City deployed Soofa Signs to solve the problem of not being able to deliver real-time bus arrival information at every stop along the Downtown Loop. The Signs solve this problem while also providing the City an important new platform to reach and engage locals and visitors alike.
Read MoreWhat comes to mind when you think about signage in Las Vegas? Do you think of something big, bright, and flashy? Do you imagine it telling you about an upcoming show at a nearby hotel or a special deal at a club or casino down the street? Do you think of it as advertising entertainment for out of town visitors? Do you think of it serving as a tool that helps build a more livable community?
Read MoreFresh off the plane from Colorado Springs last Thursday, Soofa organized the latest edition of the Smart City Workshop series hosted by the Georgia Institute of Technology and the City of Atlanta’s SmartATL team.
Read MoreWe're engaging our community with beautiful art and unique content. We wanted to share some of our favorite pieces to date.
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