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The Soofa Blog
This fall, HUBweek and its founders, The Boston Globe, Harvard University, Massachusetts General Hospital, and MIT, invited us to the first annual Change Maker Conference. Change Makers from here in Boston and around the world gather for a multidisciplinary experience to build community, inspire, plan, and problem-solve for our future.
Now in seven diverse, lively, and loved neighborhoods across Atlanta, Soofa Signs are making outdoor communication easier and better. Serving neighborhoods and residents as digital community bulletin boards, the Signs are available for anyone to use, anytime through Soofa Talk. Since first launching in Atlanta’s famed Little Five Points neighborhood in March 2018, thousands of pieces of local, user generated content have been posted to the sign network.
Loretta’s hosts dozens of events per month in Boston’s Fenway neighborhood, an extremely competitive market for bars, restaurants, and event venues. Loretta’s needed a new way to reach potential customers with advertising that fit their community-oriented roots. By leveraging their neighborhood Soofa Signs, Loretta’s now reaches people while they are out and about in the neighborhood and informs them about events at Loretta’s that are happening that week, day, or moment.