In preparation for the flood of people coming to the Downtown and Centennial Park neighborhoods, Mayor Lance Bottoms sought to use Soofa Signs as an outdoor, real-time messaging platform to reach residents and visitors on the most heavily trafficked downtown streets.

By using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.

As micro mobility continues to flourish, especially in the City of Atlanta, Lime partnered with Soofa in keeping the streets and sidewalks safe and accessible to the entire community.