We used our pedestrian activity monitoring sensors to see how popular the Boston Marathon was. We learned at peak time it attracted more than 7X the number of people we would expect to see on average.
Sensor data revealed pedestrian activity peaked between 11am and 4pm in Boston along the race route on Marathon Monday. But that's only the beginning, see what else we learned.
We studied the Audubon Circle intersection along the Boston Marathon race route, about one and a half miles from the finish line on Boylston Street. Using our Soofa Pro sensor we found that the peak time on Marathon Monday attracted more than 7X the number of people who normally pass through the intersection during the same time window on an average weekday.
The graph below was created by analyzing three weeks of sensor data from a Soofa Pro Sensor on the corner of Beacon Street and Park Drive in Boston, also known as Audubon Circle.
Through simple, intuitive data visualizations, we are able to see the impact the Boston Marathon had on pedestrian traffic at and near the Audubon Circle intersection by comparing baseline data with event specific data.
Here's how we did it:
1. Set up a Soofa Pro Sensor on the south west corner of the Audubon Circle intersection.
2. Captured pedestrian traffic data on Marathon Monday, April 17, and for the three weeks following.
3. Took an average of pedestrian traffic every hour of every weekday for three weeks to build the blue line shown on the graph above.
4. Compared this average with the actual traffic on the event day, Marathon Monday, to analyze the impact the race had on pedestrian activity at and near the intersection.