We raised some money 🙌🏽 and we're about to launch a new product 🙏🏽 the 42" Soofa Sign, so we threw a party...
In a few short weeks we’ll be bolting Signs into the ground and bringing them online for our first pilot projects around Boston and we wanted to find some time to let loose. With the launch of the Sign, we’ll be entering a new phase with a fresh set of offerings for a wider range of consumers.
With its soaring 35 foot ceilings, the Multicultural Arts Center, around the corner from our office in Cambridge was the ideal venue for the menagerie of silk dancers, live logo wall and Keytar Bear. Fueling the party with seasonal cocktails, fresh lemonade and DJ Knife on the 1s and 2s, the team and our guests had a great time. It won't be our last party or launch for that matter, so stay tuned!
Also, Ben gave us the gift of a very own Soofa Song.
When we look at the built environments in our cities we see a quilt-like patchwork of many different and diverse neighborhoods and associated architectural styles, parks and public spaces, infrastructure elements, public transportation networks, and, or course, people.
At Soofa we integrate technology into each one of these components of the city to improve the quality of life and experience for residents and visitors. Ultimately, our technology not only provides function for each particular space in and component of the city, but also connects each element in a multi-beneficial manner; this is what we mean when we say technology ecosystem.
As an example, data gathered from a Soofa Bench in a park showing how busy it is and when people come can inform what type of content should go on the Soofa Sign at a nearby plaza adjacent to a popular main street to drive more traffic to the events hosted in the park. Knowing how people use the city and being able to communicate with them in a meaningful way is the true power of a unified ecosystem approach to making smarter, more livable and lovable cities.
In the same way that we applied this ecosystem vision to make smarter parks and smarter downtown cores we are now deploying our technology to make smarter, more dynamic, and user friendly transit to improve the user experience for riders.
Introducing The Soofa Sign For Transit
The Soofa Sign is solar powered, just like the Soofa Bench, and is wirelessly connected meaning content is uploaded from a web based content management system you control from your phone or office. Real time transit information is displayed on the sign using local transit system APIs and is paired with healthy community content like local events and unique offerings happening nearby, important community meetings residents are invited to attend, and wayfinding information to improve multi-modal transportation use and walkability across neighborhoods and cities.
The Soofa Sign Brings Real Time Transit Arrival Information Anywhere Under The Sun
In Porter Square, Cambridge, MA, the Soofa Sign informs commuters when the next bus, subway, and commuter rail is coming. Instead of having to go all the way down inside the station to find out when the next subway or train arrives, riders now know what to expect and can make plans accordingly.
As one transit rider explained to us, "this is great, now I don't have to run downstairs to the station just to find out I missed my train."
Paired Together, The Soofa Bench And Soofa Sign Deliver Insights For Transit Agencies Like Never Before
Bring Sustainable Charging And Pedestrian Counting Sensors To Your Transit Stops
With the Soofa Bench Pro, transit agencies can now measure pedestrian traffic levels at and near stops and stations, assisting in fleet management and route optimization. Soofa Pro sensor data compliments existing data sets that may be disconnected and complicated to sync up, like GPS on buses and ticket readers on the same buses that don't talk to each other in an intuitive way.
Sync Soofa Sensor Data With Transit Ridership Numbers
Pedestrian traffic data is visualized to the right from seven different locations along a downtown core. From this we see the busiest day of the week is Saturday on average and pedestrian activity is sporadic throughout the weekdays. This data can be cross referenced with transit rider data like bus ticket data to see when and where more people ride the bus and how this correlates with actual activity on the sidewalks and use of the downtown space overall.
Is Your Community Actively Planning To Update Its Transit System?
See If You Are Eligible To Participate In Soofa's National Roll Out of Transit Displays This September.
See how we analyzed over 3.6 million rows of data to tell a story about just how busy the 2017 Boston Marathon was.
When faced with a nearly $400,000 capital expenditure to provide free public WiFi to residents and visitors, the City of Las Cruces paused and asked the important question, how many people actually spend time downtown? The City partnered with Soofa to measure pedestrian traffic and analyze the patterns of use. Learn more about how the City is transforming Soofa data into information to help make key strategic decisions.
The NYC Department of Small Business Services recently launched the fifth round of Neighborhood Challenge, a competition designed to invest in community-based development organizations who partner with technology companies to create and implement tools that address neighborhood scale issues and opportunities. Soofa was invited to participate and collaborate.
How does Portage, a small, lively city of just under 50,000 residents in Southwest Michigan improve quality of life, attract visitors, and engage its community - making it a natural place to move? By having the desire to be first to test new technologies and follow through on making sure they are successfully implemented and used by the public.
Written to help cities deploy internet of things technologies in a responsible manner, the City of New York's Internet Of Things Guidelines were published late last year and have been adopted by cities across the globe. Soofa's smart parks deployment with the New York City Parks Department was the first project to follow the guidelines, and helped inform their structure.
Get reliable and accurate baseline data on park use - without counting by hand
Measure the success of events and programming strategies
Make better decisions for capital improvement projects
See the full list >>
The Park District of Oak Park is one of Soofa's first early adopters of the Soofa Pro sensor, which measures pedestrian traffic in outdoor public spaces. This case study shares insights into the project, data visualizations, lessons learned, and next steps to maximize the value of Soofa Pro data to the Park District's operations.
Since launching the Soofa Beta Cities network in May of 2016, we have been developing Soofa Pro, the sensor embedded version of the Soofa Bench and Soofa Core. Our sensor measures pedestrian activity in public spaces and we provide this data in an easy to use monthly report as well as through raw data exports and an API. In this post we detail the analytic tools available and how they are currently being used by our beta partners like NYC Parks, the Park District of Oak Park, IL, and many more.
From the beginning our mission has been to create smarter, more social, and more sustainable cities. As we look back on 2016 and reflect on where we’ve come since this time last year, we wanted to share our successes and challenges, and look ahead to what’s coming in 2017.
Today Soofa announced the launch of the Soofa Sign with the City of Boston and the Mayor's Office of New Urban Mechanics. Mayor Martin J. Walsh is the first in the country to pilot this new technology which provides a new platform for the Mayor and the City to connect with residents and visitors. The Soofa Sign is the latest product in Soofa's smart urban furniture ecosystem that improves the quality of life for citizens while generating data for city leaders to make more informed decisions.
Free public wifi, the most ambitious downtown development project in the Hudson Valley, 100% renewable energy, cohesive marketing and storytelling; these are just some of the things the City is doing to compete for the future. Check out this exclusive interview with New Rochelle Mayor Noam Bramson and Luiz Aragon, Commissioner of Development to learn more.
How do smaller sized cities innovate? The Town of Newmarket, Ontario (with a population of just over 85,000 people) is a perfect example of how to do it. They are also our second Canadian city and the first in Ontario. Learn more about our collaboration and see what else Newmarket is doing to be a leader in civic innovation and to improve the quality of life for residents and visitors.
We are big proponents of making innovative projects happen in all cities, big or small, dense or rural. Parkland County is an amazing example of how a rural county can innovate successfully. At a population of just 12 people per square mile, it's about as rural as you can get! We did a spotlight with Barb Scully to learn more about how her and her team use technology to improve the quality of life for everyone in the county.
On June 7th, we officially launched in Canada with the help of the City of Edmonton. The City kicked off its Environment Week by showcasing its new Soofa Benches to the public, the press, and city leaders. Learn more!
Since March 2016, we've been monitoring the usage of Cambridge's Soofa Bench network. The City's 16 benches suprassed the 4000 devices charged, 1000 total hours of charge milestones. Keep in mind that this is before summer made its way to the Boston area! Take a look at some highlights from these exciting milestones.
In 2014, Soofa officially launched through a partnership with the New Urban Mechanics in Boston Mayor Marty Walsh's Office. In 2015, we began shipping nationally. Now, in 2016, we've shipped over 150 Soofa Benches to 16 states and 5 countries. Are you joining us?