The City of Las Vegas partnered with Soofa to build community and enhance neighborhood experience.
The first phase of Soofa Signs are strategically located along the Downtown Loop, a free shuttle service for locals and visitors. The Signs share important information about what's happening in the neighborhood in real-time:
Next bus arrival times
Local business advertisements
Soofa CEO Sandra Richter welcomed the Soofa Sign to Downtown Las Vegas with Mayor Carolyn Goodman.
Las Vegas was selected as a Soofa early adopter because of the city's vision for creating a vibrant, livable downtown and willingness to test new technology that benefits citizens.
"Las Vegas is the perfect place to test out exciting new technology like Soofa."
- Mayor Goodman, City of Las Vegas
The Soofa Sign was featured as part of the City of Las Vegas' booth at CES and was selected by Engadget as a finalist for Best Vision of the Future.
"Smart cities of tomorrow will run on information, with various pieces of connected urban infrastructure all sharing data amongst themselves. But what sharing information amongst the citizenry? That's where the Soofa Sign, a community bulletin board for the 21st century, comes in."
Content shared on the Soofa Sign ranges from beautiful photography from local photographers to advertisements for local events and things you typically don't see on billboards, like poems.
We believe that billboards should be given back to people. Content displayed outdoors in neighborhoods needs to reflect the uniqueness of the place. Do you feel the same?