Sandra and Jutta unveil the 42" Soofa Sign.

Hi, we're Soofa.

Soofa is a female founded company, launched out of MIT and Harvard in 2014.

Soofa is for people with a shared stake in a special place. We create the neighborhood news feed that connects a community with screens everyone can see and anyone can use. Our Soofa Signs provide a platform for everyone in the community to have a voice with Soofa Talk.


Our LeadershipTeam

 
 
Sandra Y. Richter  is Soofa's CEO and Co-Founder. While at MIT, she worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA.

Sandra Y. Richter is Soofa's CEO and Co-Founder. While at MIT, she worked with municipalities in South Africa, Japan, China, and Europe on smart transportation systems in collaboration with companies like Volkswagen, Lockheed Martin, and Verizon to define smart city strategies and evaluate business models. She co-founded Soofa in 2014 to deploy smart, social, and sustainable city technology in neighborhoods all around the world. She is a city dweller in Cambridge, MA.

Jutta Friedrichs  is Soofa’s Co-Founder and VP of Operations. With over ten years of experience in design and development of innovative products and services in the UK, China and the U.S., Jutta compulsively generates ideas, simplifies complex issues, optimizes processes, and builds disruptive businesses through creative thought leadership and management. Jutta co-founded Xindao’s product design studio and her furniture design studio, MÜ, in Shanghai before earning her Masters at the Harvard Graduate School of Design. She now serves as a mentor at the Harvard Innovation Lab and has earned multiple international design awards, including two Red Dot Awards.

Jutta Friedrichs is Soofa’s Co-Founder and VP of Operations. With over ten years of experience in design and development of innovative products and services in the UK, China and the U.S., Jutta compulsively generates ideas, simplifies complex issues, optimizes processes, and builds disruptive businesses through creative thought leadership and management. Jutta co-founded Xindao’s product design studio and her furniture design studio, MÜ, in Shanghai before earning her Masters at the Harvard Graduate School of Design. She now serves as a mentor at the Harvard Innovation Lab and has earned multiple international design awards, including two Red Dot Awards.

 
 
 
Ed Krafcik  is the VP of City Development at Soofa, responsible for bringing Soofa technology into cities around the world and developing strategic partnerships with elected and appointed officials, real estate developers, and organizations and individuals shaping the public realm. He is a former urban designer and landscape architect and prior to Soofa worked on neighborhood and city-wide community development projects across the U.S., tourism master planning in the Middle East, and detailed public space and park design globally. Ed is a long time city dweller, has been car-less for over ten years, and can always be found searching for the next best neighborhood.

Ed Krafcik is the VP of City Development at Soofa, responsible for bringing Soofa technology into cities around the world and developing strategic partnerships with elected and appointed officials, real estate developers, and organizations and individuals shaping the public realm. He is a former urban designer and landscape architect and prior to Soofa worked on neighborhood and city-wide community development projects across the U.S., tourism master planning in the Middle East, and detailed public space and park design globally. Ed is a long time city dweller, has been car-less for over ten years, and can always be found searching for the next best neighborhood.

Ed Borden  is the VP Software at Soofa, managing the company's data analytics, content delivery, and device management infrastructures and numerous customer-facing applications. He is also the lead on customer and product development efforts. Ed is an urban infrastructure and citizen engagement enthusiast with a love for molding technologies that turn increased mobility, health, and activity into economic drivers. Prior projects include a modular sensor platform at Bug Labs, IoT data platforms at Pachube, Thingful, and Scriptr, and a crowd-sourced air quality initiative on Kickstarter (Best in Science 2012). He also taught MFA IoT product design and prototyping at Parson's New School. Ed can frequently be found flying, on a motorcycle, or cruising the local live music scene.

Ed Borden is the VP Software at Soofa, managing the company's data analytics, content delivery, and device management infrastructures and numerous customer-facing applications. He is also the lead on customer and product development efforts. Ed is an urban infrastructure and citizen engagement enthusiast with a love for molding technologies that turn increased mobility, health, and activity into economic drivers. Prior projects include a modular sensor platform at Bug Labs, IoT data platforms at Pachube, Thingful, and Scriptr, and a crowd-sourced air quality initiative on Kickstarter (Best in Science 2012). He also taught MFA IoT product design and prototyping at Parson's New School. Ed can frequently be found flying, on a motorcycle, or cruising the local live music scene.

 
 
 
Daniel Hopkins , MBA is Soofa's VP of Finance. After graduating with his bachelor's degree in Finance from Bentley University, Dan began his career as an accountant. In 2010, Dan joined an ad-tech startup where he was responsible for finance and yield management. During his tenure there, Dan was responsible for gross margin performance that nearly doubled industry averages. In 2015 Dan earned his MBA from UMass Boston. Dan is a city dweller that walks to the office early each morning from Charlestown, MA.

Daniel Hopkins, MBA is Soofa's VP of Finance. After graduating with his bachelor's degree in Finance from Bentley University, Dan began his career as an accountant. In 2010, Dan joined an ad-tech startup where he was responsible for finance and yield management. During his tenure there, Dan was responsible for gross margin performance that nearly doubled industry averages. In 2015 Dan earned his MBA from UMass Boston. Dan is a city dweller that walks to the office early each morning from Charlestown, MA.

Molly LaFlesh , Chief of Staff, directs all things culture- and people ops-related at Soofa, including recruiting and team development, keeping visibility to the high-level vision of Soofa's CEO while operating at the ground level. A civics nerd at heart, Molly came to us from Jetpac, a nonprofit that provides free trainings for American Muslims and individuals from other underrepresented communities on to run for office. Prior to that, she was an eye care team leader for LensCrafters for seven years. Molly constantly strives to make Soofa and the world better by making diversity and inclusion a daily conversation.

Molly LaFlesh, Chief of Staff, directs all things culture- and people ops-related at Soofa, including recruiting and team development, keeping visibility to the high-level vision of Soofa's CEO while operating at the ground level. A civics nerd at heart, Molly came to us from Jetpac, a nonprofit that provides free trainings for American Muslims and individuals from other underrepresented communities on to run for office. Prior to that, she was an eye care team leader for LensCrafters for seven years. Molly constantly strives to make Soofa and the world better by making diversity and inclusion a daily conversation.

 
 
 
Samantha Ward  is the Marketing and Customer Success Manager at Soofa, also known as our resident Soofa customer expert. She is responsible for onboarding customers to Soofa Talk, and maintaining a high NPS for renewals and network effects. Prior to joining the Soofa team she oversaw creative development, strategy, timelines, and client relationships at digital agency Gupta Media for clients like Sony, Amazon Music, and Disney. Sam is a self-proclaimed lover of public transit and will delight in telling you the best bus line or bike path in the city.

Samantha Ward is the Marketing and Customer Success Manager at Soofa, also known as our resident Soofa customer expert. She is responsible for onboarding customers to Soofa Talk, and maintaining a high NPS for renewals and network effects. Prior to joining the Soofa team she oversaw creative development, strategy, timelines, and client relationships at digital agency Gupta Media for clients like Sony, Amazon Music, and Disney. Sam is a self-proclaimed lover of public transit and will delight in telling you the best bus line or bike path in the city.

 
 

Our Investors

We are proud to be backed by Boston’s best seed venture capitalist
and angel investors.

 
 
 

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