Soofa turns cities into R&D labs.

Your smart city project doesn't need to have a million dollar budget. At Soofa we believe it starts with four bolts. With those bolts in the ground you start evaluating immediately, gathering the public's input and testing the technology. We believe in using the word "pilot" not as simply a phrase to counter risk aversion, rather as a true phase 1 of a larger project; it is a time for objective testing and working together to ensure our technology solves exactly what you need it to.

Soofa is based in Cambridge's innovation hub between MIT and Harvard. Naturally, Cambridge and Boston have been our R&D testing ground since we launched in 2014 out of the MIT Media Lab. We have since added over 120 cities to that list and are now deploying our second product, the Soofa Sign, with our pedestrian activity monitoring sensor in early adopter cities including Atlanta, Las Vegas, and of course, our hometown Boston. Please view our Privacy Policy to see how we collect, use and share data from our pedestrian activity monitoring sensors. 


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White papers

Our Smart City Research Series covers public art, transit, and parks. This primary research focuses on economic impacts, quality of life enhancements, and improved livability of neighborhoods, from public art installations, well designed transit systems with a focus on ridership experience, and parks. 

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Public Arts

This paper discusses the transformative power of public art and the relationship of public art to the urban experience: from successful ways public art has been meaningful to communities, to how cities and developers use public art, and opportunities and challenges for public art.

Published June 2018


Smart Transit

By offering arrival information at transit sites and via smartphones, cities save riders’ time, increase satisfaction with transit, and encourage others to make the switch to public transit. This white paper explores the evidence behind it and covers the positive effects signage has. 

Published November 2016


Smart Parks

In our work with cities across the U.S. we identified a need for better tools to measure the positive impact of parks. We created this white paper to emphasize the scale of parks’ influence and the importance of innovating in public space. Turning to technology and new uses for parks is of even greater importance as parks fight for funding due to budget cuts and aging infrastructure needs.

Published March 2016