Drift wanted to reach the huge crowds at Atlanta Super Bowl weekend in areas with highest impact using clear and bold branding and awareness messaging for their conversational marketing platform. In addition to reaching the Super Bowl audience, they wanted to get their passionate social following online involved in the fun.

Our Soofa Sign displays relevant content from the community, local advertisers, and national brands, connecting viewers to their neighborhood and city. But what does that mean, exactly, and how does it work?

In preparation for the flood of people coming to the Downtown and Centennial Park neighborhoods, Mayor Lance Bottoms sought to use Soofa Signs as an outdoor, real-time messaging platform to reach residents and visitors on the most heavily trafficked downtown streets.