MIT-Startup Soofa Rolls Out Smart Signs in Atlanta

ATLANTA INNO — With unlimited content in our digital age, getting the word out in a community is a much more difficult task, especially in a metro like Atlanta.

Enter Soofa, the MIT-born startup bringing smart signs to urban neighborhoods in a trend to make smart cities happen. The Cambridge-based company has recently deployed signs in two Atlanta neighborhoods, Little Five Points and the Old Fourth Ward, with a few signs around co-working space FlatironCity. Soofa plans to debut in Inman Park, Ponce City Market, Kirkwood, East Atlanta Village and further downtown, according to Soofa CEO and Co-Founder Sandra Richter.

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“Smart City” Startup Soofa Nabs $2.5M, Led by Underscore and Pillar

XCONOMY — Should a bench be more than just a place to sit? For Soofa and its customers, the answer is yes.

The Cambridge, MA-based startup makes solar-powered, sensor-equipped benches that double as charging stations for phones and other devices. These “smart” benches can also help municipalities and other partners measure the amount of activity in parks, bus stops, public plazas, and other communal spaces, the company says. Soofa also makes signs that it bills as the “bulletin board of the 21st century.” The solar-powered, Internet-connected signs have digital displays that provide real-time info to passerby about public transit and local events, as well as run advertisements.

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Sandra Richter
How Soofa Is Taking a Consumer Friendly Approach to Smart City Tech

BOSTINNO — You may have seen Soofa’s smart benches and signs in Kendall Square and Faneuil Hall, and they’re certainly neat to look at. Plus, the signs can provide helpful information, such as MBTA arrival times, directions to nearby attractions and local event listings. The benches let you charge your smartphone. But is that all there is to Soofa?

While the Cambridge-based startup is putting a modern spin on city amenities, there’s a lot more happening under the hood, with the goal of using sensor data collected by the benches and signs to help cities with urban planning. The MIT-born startup, which raised a $2.5 million seed round from local venture capital firms Underscore.VC, Accomplice and Pillar last year, also has big ideas of how these modern amenities can transform spaces.

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Sandra Richter
Soofa's Sign is a 21st century smart bulletin board

ENGADGET — Smart cities of tomorrow will run on information, with various pieces of connected urban infrastructure all sharing data amongst themselves. But what sharing information amongst the citizenry? That's where the Soofa Sign, a community bulletin board for the 21st century, comes in.

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Sandra Richter
Smart Signs Coming To Downtown Loop In Las Vegas

LAS VEGAS PATCH — You might notice some cutting edge technology the next time you're downtown waiting for a bus. It doesn't sound like much, but it's all in the name of sustainability.

Mayor Carolyn Goodman will announce the installation of smart signs along the free Downtown Loop on Thursday morning. The signs are being provided by Soofa - a Massachusetts-based technology company which aims to "Create urban ecosystems that inspire."

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Sandra Richter
MIT spinoff reinvents the sustainable cityscape with just four bolts

VISIONECT — Soofa, a spinoff of MIT, has joined forces with Visionect to activate public spaces in Boston. The result is the Soofa Sign, the bulletin board of the 21st century. The solar-powered smart urban furniture uses electronic paper to share information with the local community, contributing to the city’s sustainability goals. All this achieved by just four bolts.

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Sandra Richter
MAYOR WALSH ADDS FIRST OF ITS KIND SOOFA SIGN TO SAMUEL ADAMS PARK

CITY OF BOSTON — Friday, September 23, 2016 - Mayor Martin J. Walsh today revealed a solar powered Soofa Sign in Samuel Adams Park, located outside of Faneuil Hall. A companion to the screen unveiled on City Hall Plaza in July, the Soofa Sign will provide visitors to Faneuil Hall and Samuel Adams Park with information on local events and City services, and encourage visitors and residents to engage with each other and the City through social media. Through a partnership between the Mayor’s Office of New Urban Mechanics (MONUM) and Soofa, the prototype sign is the first of its kind in the world.

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Sandra Richter