Soofa’s Guide to Hyperlocal Advertising

Want to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Soofa takes away the guesswork of finding right locations for your brand, thanks to our hyperlocal approach. Here’s what to keep in mind when developing your hyperlocal campaign. 

Know Your Audience 

Hyperlocal advertising works especially well for brands who have a specific target audience in mind. For example, if your brand wants young professionals to see ads, then it’s important to choose neighborhoods or areas like city centers, or shopping plazas where you know these people live, work and play.

Soofa’s sign installation process makes choosing locations easier than ever. With four bolts in the ground and no electricity needed, your brand can reach people on a high traffic sidewalk, in front of a competitor, or in a small rural community. 

For example, Boston’s Museum of Science used Soofa Signs in 2022 to target families as part of their free ticket initiative with local libraries. To encourage Lynn, MA, families to take advantage of free tickets, the museum advertised directly outside their library in bright colored vinyl. As a result of their campaign, the museum saw an increased number of visitors from Lynn. Overall, the museum had a clear intention for their campaign, and saw success thanks to Soofa’s Sign locations.

Create Engaging Campaigns 

Since Soofa Signs are used by neighborhoods for community content like events, job listings, and transit schedules, it’s important for advertisers to make their campaign stand out. 

Unlike billboards, Soofa Signs allow for increased visibility and engagement from viewers since they’re located on sidewalks within pedestrian eye level. Brands have the unique opportunity to make their ads engaging and interactive with Soofa Signs.

It’s becoming increasingly popular for brands to include a QR code on their ad without text, which naturally makes passersby curious about what the code leads to. This creative approach to advertising is possible with a sidewalk platform like Soofa, and is likely to stand out. 

For example, Boston Architectural College used Soofa in 2022 to reach potential students in Atlanta and used multiple QR codes as their ad. As a result of their Soofa campaign, they had increased traffic leading to their admissions page on their website.

Advertising alongside neighborhood content is a special opportunity you can’t get with any other OOH platform. To make a hyperlocal campaign successful, it’s important to know the audience, community, and intention of your message. Soofa is here to help your campaign goals become reality. 

To learn more about advertising with Soofa, fill out our advertiser interest form. 

Written by: Ally Peters

Ally is a Content Marketing Specialist at Soofa and spends her days researching and reporting on current trends in smart city infrastructure and OOH media.