While in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Read MoreWhether you're a resident trying to find your way to a new coffee shop or a tourist exploring unfamiliar surroundings, effective way-finding is crucial for a seamless urban experience. Here’s why Soofa Signs are the perfect wayfinding solution for any city.
Read MoreIn 2021, Martin’s Park installed their Soofa Sign as a way to better connect with visitors, provide a wayfinding solution, and promote local events. We spoke to the management team at Martin’s Park, Sierra Rothberg and Jennifer Coyne to learn more about how they use their Soofa Sign and the positive impact it’s making on the park.
Read MoreCheck out our interview with DesignRush, an online professional partnership marketplace! Hear from our Lead Developer Jacques de Kock as he shares how Soofa's technology and other digital out of home (DOOH) platforms will become the future of smart cities.
Read MoreZyp Run is the first cannabis delivery service operating in the Greater Boston area, and has quickly become a recognizable brand for their unique business strategy and purposeful advertising placements. They’re currently running a six-month digital and static campaign on Boston Soofa Signs and are already seeing positive impact.
Read MoreSoofa utilizes sensors in our kiosks to help cities optimize the use of their public spaces and better understand the volume of foot traffic in key areas of their city. However, it’s important to note that Soofa does not collect any identifying data from a person or device.
Read MoreE-Ink is the inventor of world leading e-paper technology, launched out of the MIT Media Lab in 1997. While e-paper is commonly seen in platforms like Kindles and Soofa Signs, its versatility knows no bounds. Read more to learn why e-ink technology is expanding eco-friendly possibilities for OOH advertising.
Read MoreSoofa’s 2023 report is here! Check out testimonials from our customers about their experience with Soofa Signs, why they chose us, and how they’re improving their OOH campaign results. Download the full report here!
Read MoreWhile on the search for how to improve their community connections, Fairburn partnered with Soofa in 2021 to bring two signs to their neighborhood. Since then, they have increased their pedestrian traffic, found new ways to engage the public, and more. We spoke to Sylvia Abernathy, Director of Economic Development for the City of Fairburn to learn why Soofa is a perfect addition to their community.
Read MoreIf your brand is still using traditional OOH platforms like billboards or large LED displays, it’s time to think about decreasing your carbon footprint. Here are 10 ways to create an OOH campaign that will make a positive impact for your brand without hurting the environment.
Read MoreDuring the 2023 holiday season, Blue Man Group used Soofa Signs in Boston for the first time to successfully display their ads and reach new and returning audience members. We spoke to Andrew Darcey, the Director of Marketing for Broadway in Boston to hear how Blue Man Group created impact with their Soofa campaign.
Read MoreSoofa Sign landowners can now receive content submissions from their community members. With this new feature, Soofa Signs will become a better platform for locals to share events, general messages, classifieds, and more. Read here to see how it works!
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