With sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreCandlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
Read MoreAlthough out-of-home is one of the oldest advertising mediums, it continues to be impactful for both advertisers and audiences for a number of reasons. Here are some benefits to outdoor advertising around events! Read more here.
Read MoreWant to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
Read MoreIn 2022, Soofa went through changes both big and small. From new additions to our team, exciting partnerships, city expansions, and in person events, we’re proud of what we've accomplished as a startup in the past year. Read more here.
Read MoreOn December 6th 2022, members of the Soofa marketing and sales team hosted a webinar titled “The Untold Impact of OOH Advertising” illuminating the environmental impacts out-of-home campaigns have on the planet. Read more here.
Read MoreWe all have a role to play when it comes to the decarbonization of our planet, and the ad industry is no different. A recent survey sought to understand what Americans think about the ad industry’s involvement in the climate crisis, and the results were telling.
Read MoreOne of the best parts about out of home media is that there are plenty of ways to measure return on investment or effectiveness of a campaign. So, what are the most common and impactful ways to measure your OOH campaign? Here are a few examples, and how Soofa Signs can measure success.
Read MoreAs the OOH industry continues to expand, new advertising options like Soofa are challenging traditional platforms like digital billboards. Here’s what sets Soofa Signs apart from digital billboards as an outdoor advertising platform.
Read MoreA new report shows that nearly two-thirds of marketers are now tracking the carbon emissions generated by their digital advertising campaigns. Here’s how sustainable advertising options like Soofa can drastically cut down on a brand’s carbon footprint and help begin their carbon neutral process.
Read MoreOut of home advertising has been used for almost two centuries, and has now become one of the most impactful ways for businesses to communicate with their consumers. As the OOH industry continues to grow today, more large and small companies are getting involved, suggesting that advertising can be very impactful when using out of home platforms
Read More
