Three Ways to Create An Impactful OOH Campaign for Summer 2023
With summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Keep Track of Your Carbon Footprint
As climate change becomes an increasing concern for everyone, consumers are more interested in supporting brands who pay attention to their environmental impacts on the planet. If you’re looking to make some changes to help reduce your carbon footprint, there are plenty of sustainable options for your OOH campaigns.
For example, you could look into sustainable materials for your platform like LED lights, ink alternatives, or even switching your platform entirely from billboards to sustainable, solar-powered options like Soofa Signs.
Additionally, find ways to reuse materials from past campaigns. Companies like Billboard Vinyls are repurposing used vinyls for industrial tarps or yard covers. Others turn used vinyls into handbags or other accessories.
You can also make impactful adjustments to your running hours. Determine how much energy your ad is producing, and limit your hours based on what time of day you get the most engagement.
Create Bold and Engaging Campaigns
Large and small brands are becoming more innovative with their OOH campaigns to get attention from new and returning customers. If you’re new to OOH media, try out some engaging messaging, interactive elements, and bright colors to keep eyes on your brand.
Take this example from KitKat in 2021. They created a truly engaging campaign by leaving a space in the middle of their billboard and putting a hammock. They encouraged people to unwind and practice the language of their ad by directly involving them.
Other ways to create an engaging campaign is to include a QR code in your messaging, or a CTA for people to interact with. See this example from Jack’s Abby with Soofa. Their goal was to connect people and make them remember the Jack’s Abby brand by making it simple to buy their product and send it to a friend.
Understand Where Your Audience Is
The best way to make an impact with your campaign is to understand where your target audience is. With more people walking around outside during warmer months, your brand is bound to get new eyes on your messaging. You can also go a step further by determining where your audience demographic is located, and where your competitors are advertising.
By positioning your ads in the areas where your audience lives, works, and plays, you’ll be able to make a bigger and more significant impact. One way to do this is to look up key demographic information on Geopath, or do research on different neighborhoods in the cities you want to target.
Overall, Summer is the perfect time to try out a new strategy or take a different approach to get more eyes on your brand.
Interested in an OOH platform that can help you get started? Check out solar-powered Soofa Signs by filling out our advertiser interest form today.