While in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Read MoreWhile on the search for how to improve their community connections, Fairburn partnered with Soofa in 2021 to bring two signs to their neighborhood. Since then, they have increased their pedestrian traffic, found new ways to engage the public, and more. We spoke to Sylvia Abernathy, Director of Economic Development for the City of Fairburn to learn why Soofa is a perfect addition to their community.
Read MoreIf your brand is still using traditional OOH platforms like billboards or large LED displays, it’s time to think about decreasing your carbon footprint. Here are 10 ways to create an OOH campaign that will make a positive impact for your brand without hurting the environment.
Read MoreSoofa, the pioneer of innovative solar-powered street-level digital media displays used for outdoor advertising and smart city communication, has announced Toby Sturek as its new Chief Executive Officer to lead the expansion of its out-of-home (OOH) offering in cities across the United States.
Read MoreOne of the most effective trends in Out-of-Home (OOH) advertising is hyper-localization, which often also includes geofencing strategies. In this blog post, we’ll explore the growing trend of hyper-localized OOH campaigns, the power of geofencing, and how businesses can harness this approach to maximize their marketing impact.
Read MoreFor many brands, the winter holiday season is the perfect time to reach audiences through advertising, especially on out-of-home (OOH) platforms. For a successful advertising holiday season, brands should take a creative and strategic approach to capture the attention of consumers. Here are some best practices to consider.
Read MoreWith sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
Read MoreIn today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
Read MoreWith the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Read MoreWith summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Read MoreAugusta partnered with Soofa to bring our solar powered neighborhood signs to their community, and have been inspired by how people use them. We talked to Katherine Bonner, Project Coordinator for Downtown Development Authority of Augusta, to see how the community has been using their three Soofa Signs and what they think.
Read MoreGroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
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