For many brands, the winter holiday season is the perfect time to reach audiences through advertising, especially on out-of-home (OOH) platforms. For a successful advertising holiday season, brands should take a creative and strategic approach to capture the attention of consumers. Here are some best practices to consider.
Read MoreWith sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
Read MoreIn today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
Read MoreThe New England Revolution utilizes all types of OOH platforms, including Soofa Signs. We spoke to Justin Rogers, Director of Marketing and Digital Advertising for the New England Revolution to learn what OOH platforms helps them build brand awareness, and why they continue to use Soofa Signs.
Read MoreIn a study done by the Out of Home Advertising Association of America (OAAA) and the financial advisory firm Solomon Partners, an analysis of consumer data shows that OOH is the leading ad platform for consumer recall. Read more here.
Read MoreIn 2022, Soofa went through changes both big and small. From new additions to our team, exciting partnerships, city expansions, and in person events, we’re proud of what we've accomplished as a startup in the past year. Read more here.
Read MoreIt’s important for Soofa to measure ROI so advertisers and cities can see how their campaigns are performing. We’re able to help our customers calculate ROI in a number of ways to help them meet their various advertising goals.
Read MoreIntroducing Soofa AdBuy, an even easier way to advertise outdoors. With Soofa AdBuy, you can book outdoor advertising online to create brand awareness, promote offers, and drive foot traffic on our network of digital outdoor signs.
Read MoreOutdoor / out-of-home (OOH) advertising is one of the earliest yet most adaptive forms of advertising. Think billboards, bus stops, ads on the sides of trucks, and those you see in shopping malls. Learn about the different types of outdoor advertising and discover what types are right for your business.
Read MoreBy using new technology and planning ahead, advertisers can measure a Digital Out of Home (DOOH) campaign’s success.
Read MoreWe’re now 20 years into the attention economy. A model that’s served the interests of business quite well has led to a kind of “distraction lifestyle” for actual people. This is why the outdoor media market is growing. People want to feel present again.
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