While on the search for how to improve their community connections, Fairburn partnered with Soofa in 2021 to bring two signs to their neighborhood. Since then, they have increased their pedestrian traffic, found new ways to engage the public, and more. We spoke to Sylvia Abernathy, Director of Economic Development for the City of Fairburn to learn why Soofa is a perfect addition to their community.
Read MoreCommunity asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
Read MoreSoofa has created the first OOH platform that invites the viewer to engage directly with a brand. The advertiser custom-designs a full-screen ad with information, updates, and poll questions designed to allow pedestrians to interact with the Sign and the brand.
Read MoreWe sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
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