One of the most effective trends in Out-of-Home (OOH) advertising is hyper-localization, which often also includes geofencing strategies. In this blog post, we’ll explore the growing trend of hyper-localized OOH campaigns, the power of geofencing, and how businesses can harness this approach to maximize their marketing impact.
Read MoreWant to make the most of your advertising campaign? It’s time to think deeper about the best way your brand can connect with your intended audience. Here’s what to keep in mind when developing your hyperlocal campaign with Soofa.
Read MoreHyperlocal advertising with Soofa provides rare location opportunities and diverse audience choices, and advertisers can create campaigns with us that will resonate with their specific target group. Read more to learn how hyperlocal advertising can lead to more successful and engaging campaigns.
Read MoreHyperlocal marketing strategy in 5 easy steps. From large to small business marketing efforts, local brand awareness is the key to lasting community brand loyalty. Learn how to effectively target, engage, and build brand fans.
Read MoreCommunity asset sponsorships (CAS) help businesses build local engagement and generate revenue in key markets. If your mission is to target a specific audience or establish a strong presence in a community, then a CAS is for you. Learn how to plan for one today.
Read MoreSoofa has created the first OOH platform that invites the viewer to engage directly with a brand. The advertiser custom-designs a full-screen ad with information, updates, and poll questions designed to allow pedestrians to interact with the Sign and the brand.
Read MoreWe sat down (virtually) with marketers from REI and Jack’s Abby Brewing to discuss the importance of hyperlocal marketing and how to do it effectively to build engagement on a local level.
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