E-Ink is the inventor of world leading e-paper technology, launched out of the MIT Media Lab in 1997. While e-paper is commonly seen in platforms like Kindles and Soofa Signs, its versatility knows no bounds. Read more to learn why e-ink technology is expanding eco-friendly possibilities for OOH advertising.
Read MoreIf your brand is still using traditional OOH platforms like billboards or large LED displays, it’s time to think about decreasing your carbon footprint. Here are 10 ways to create an OOH campaign that will make a positive impact for your brand without hurting the environment.
Read MoreThis week on Bridging the Digital Divide, we’re talking about all things sustainability. We’re joined by Shelby Rust Buso, the Chief Sustainability Officer for the City of San Diego. She shares how she got started in her role, projects she’s most proud of, and what other cities can do to incorporate more eco-friendly practices. Listen in!
On this episode of Bridging the Digital Divide, our hosts talk to Alby Bocanegra, the Founder and CFO of the Urban Futurist, an advisory and consultancy company. Listen in to hear how Alby got started in the tech industry, what projects he’s worked on, what the future holds for smart cities and more!
Read MorePerkins School for the Blind is a non-profit education organization based in Watertown, Massachusetts. They recently worked with Soofa to advertise their annual fundraising event, with a goal of providing more educational opportunities for their students and others. We spoke to Kat Roach, the Event Marketing Specialist at Perkins School for the Blind, to learn more about their campaign highlights.
Read MoreOn this episode of Bridging the Digital Divide we chat to Bridget Anne Morin, the Director of Communications in Bay Harbor Islands, and she is no stranger to a challenge. With her intriguing career journey and positive attitude, she continues to work hard to connect all residents with useful information and technology to help them day to day. Listen here or wherever you listen to podcasts!
Read MoreIn a time where environmental consciousness is on the rise, businesses are increasingly recognizing the importance of sustainable practices in all aspects, including OOH advertising. In this blog post, we'll delve into the growing importance of eco-conscious advertising practices and explore innovative examples of sustainable OOH campaigns.
Read MoreUMassFive is a credit union located primarily in Western and Central Massachusetts. They first partnered with Soofa back in 2021 to bring their signature purple color to Soofa Signs in Downtown Northampton, in collaboration with the city of Northampton. Since then, the Soofa and UMassFive partnership has only continued to grow.
Read MoreGroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
Read MoreWith the growing effects of climate change, sustainable practices become increasingly important for everyone, and advertisers are no exception. As more brands publicly promote an eco-friendly approach through digital advertising, how much are these ads actually costing the planet? Here’s how to get started with creating a carbon neutral campaign for 2023.
