While in operation for over half a century, BU MET has reached thousands of Boston natives and others through their various outreach strategies. They are currently running a digital and static ad campaign on Soofa Signs in Allston, Brookline, and Fenway to showcase their diverse range of educational programs while targeting audiences in local communities.
Read MoreDuring the 2023 holiday season, Blue Man Group used Soofa Signs in Boston for the first time to successfully display their ads and reach new and returning audience members. We spoke to Andrew Darcey, the Director of Marketing for Broadway in Boston to hear how Blue Man Group created impact with their Soofa campaign.
Read MorePerkins School for the Blind is a non-profit education organization based in Watertown, Massachusetts. They recently worked with Soofa to advertise their annual fundraising event, with a goal of providing more educational opportunities for their students and others. We spoke to Kat Roach, the Event Marketing Specialist at Perkins School for the Blind, to learn more about their campaign highlights.
Read MoreOne of the most effective trends in Out-of-Home (OOH) advertising is hyper-localization, which often also includes geofencing strategies. In this blog post, we’ll explore the growing trend of hyper-localized OOH campaigns, the power of geofencing, and how businesses can harness this approach to maximize their marketing impact.
Read MoreIn a time where environmental consciousness is on the rise, businesses are increasingly recognizing the importance of sustainable practices in all aspects, including OOH advertising. In this blog post, we'll delve into the growing importance of eco-conscious advertising practices and explore innovative examples of sustainable OOH campaigns.
Read MoreWith sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
Read MoreProgrammatic Ad Buying involves the use of software and algorithms to purchase digital ad space across various websites, mobile apps, or other digital platforms. Here’s how programmatic advertising works for OOH, and how it can benefit your next ad campaign.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreCandlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
Read MoreUMassFive is a credit union located primarily in Western and Central Massachusetts. They first partnered with Soofa back in 2021 to bring their signature purple color to Soofa Signs in Downtown Northampton, in collaboration with the city of Northampton. Since then, the Soofa and UMassFive partnership has only continued to grow.
Read MoreSoofa recently launched a ‘Book Now’ option on our website, which allows anyone to build custom digital campaigns quickly and at a reduced cost. The Book Now platform is designed for brands or small businesses who want to try out a campaign with us, without a major commitment.
Read MoreAlthough out-of-home is one of the oldest advertising mediums, it continues to be impactful for both advertisers and audiences for a number of reasons. Here are some benefits to outdoor advertising around events! Read more here.
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