In today's dynamic and fast-paced marketing landscape, businesses are constantly seeking innovative ways to connect with their target audience. One way to do that effectively is measuring campaign data. Here are some essential key metrics that play a pivotal role in evaluating the effectiveness of an OOH ad campaign.
Read MoreSoofa Signs are now in the coastal city of Gloucester, MA! The city is celebrating its 400 year anniversary since being established, and is making big strides at keeping their community up to date with important public information. Read more details here.
Read MoreSoofa, the leading supplier of solar-powered digital kiosks used as both a smart city communication tool and an out-of-home (OOH) advertising platform, released a new air quality feature this week. The resource will provide Boston residents with timely updates about air quality and recommendations for outdoor activity based on conditions.
Read MoreAre you looking for new ways to connect with your community and engage with more people? Here are some strategies that can help you get started.
Read MoreSoofa Sign inventory is doubling in the coming weeks in our most desirable neighborhood: Boston Seaport! Read the full announcement here.
Read MoreCities and technology are more intertwined than ever, as communities find new ways to connect with citizens, provide resources, and improve everyday life. Although each city’s technology can look different based on their needs, there are many examples and benefits of city tech your community can implement.
Read MoreSoofa Signs are the industry’s only solar-powered information and advertising platform, and their job is to improve local and visitor experiences in communities everywhere. Learn more about how Soofa Signs work, and how to bring them to your city!
Read MoreProgrammatic Ad Buying involves the use of software and algorithms to purchase digital ad space across various websites, mobile apps, or other digital platforms. Here’s how programmatic advertising works for OOH, and how it can benefit your next ad campaign.
Read MoreThe New England Revolution utilizes all types of OOH platforms, including Soofa Signs. We spoke to Justin Rogers, Director of Marketing and Digital Advertising for the New England Revolution to learn what OOH platforms helps them build brand awareness, and why they continue to use Soofa Signs.
Read MoreWith the fast development of artificial intelligence (AI) tools, there are countless options available to help accelerate your marketing efforts. So if you’re new to AI or want recommendations, here are some platforms and ways to use them that will help you build your next OOH campaign faster.
Read MoreNight Shift is a brewing company in Everett, MA, and is no stranger to creative marketing strategies. In addition to social media, Night Shift Brewing also utilizes OOH marketing to connect with locals and tourists. We recently spoke to Kelly Scarpone, brand manager at Night Shift Brewing to learn more about their current advertising campaign on Soofa Signs, and why they chose our platform.
Read MoreWith summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
Read More
