With summer approaching and more people outside, seasonal OOH advertising campaigns are in full effect. To make the most of the warmer months in 2023, here are a few tips to create campaigns that will make a big difference for your brand.
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Kingman and Heritage Islands is a conservation area in Washington D.C., made up of wetlands, walking trails, and parks for the public to enjoy. We spoke to Ed Dunne, Water Quality Manager and Lee Cain, Land Manager for Kingman and Heritage Islands about how their Soofa Sign works to help their efforts in environment education, and how the public has responded to it.
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With a population of about 6,000 residents, Bay Harbor Islands is a tight knit and lively area. They currently have one Soofa Sign in their community, and many people have begun to notice how it works. We spoke to Bridget Anne Morin, Director of Communications for Bay Harbor Islands, to hear more about how she uses their Soofa Sign, and how the community interacts with it.
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Candlewick Press partnered with Soofa in Q4 2022 to bring their static ad campaign to parts of Boston. We spoke to Susan Batcheller, Executive Director of Sales Operations at Candlewick Press to learn more about their campaign and how they measured success.
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With so many potential options available to make your city or space more attractive and inviting, how do you know where to start? We've simplified the process by analyzing 5 strategies ranging from placemaking, to focusing on marketing existing strengths.
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UMassFive is a credit union located primarily in Western and Central Massachusetts. They first partnered with Soofa back in 2021 to bring their signature purple color to Soofa Signs in Downtown Northampton, in collaboration with the city of Northampton. Since then, the Soofa and UMassFive partnership has only continued to grow.
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As our engineering team works with landowners to bring more software updates to Soofa Signs, here’s a breakdown of what widgets landowners can take advantage of now, and how they work.
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Main Street America hosted their annual conference, Main Street Now, in Boston, MA last week, and one of our City Growth Representatives, Jane Clark represented Soofa at the event in person. Read more about the four day event here!
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Augusta partnered with Soofa to bring our solar powered neighborhood signs to their community, and have been inspired by how people use them. We talked to Katherine Bonner, Project Coordinator for Downtown Development Authority of Augusta, to see how the community has been using their three Soofa Signs and what they think.
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Ever wonder how Soofa collects and presents it’s foot-traffic data? Pedestrian data is one of the most valuable insights we provide our partners, and it’s always secure and anonymous. Learn more about the process here.
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A Facebook widget option recently launched on all Soofa Signs, which gives landowners the chance to connect their city Facebook page to their Soofa Signs. Sharing local updates is now easier than ever for cities, and here are three examples of how they are using Facebook to do it.
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GroupM, WPP’s media investment group, recently released an update to their carbon calculator, which promises an accurate and omni-channel experience for brands looking to track their advertising carbon footprints. Read more here.
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