Soofa, the pioneer of innovative solar-powered street-level digital media displays used for outdoor advertising and smart city communication, has announced Toby Sturek as its new Chief Executive Officer to lead the expansion of its out-of-home (OOH) offering in cities across the United States.
Read MoreThis week on Bridging the Digital Divide, our guests are Madeleine Odendahl and Brianne Dornbush from the non-profit organization, District Bridges in Washington D.C. In our conversation, we hear about how they’ve built valuable relationships in their community, their passion for city development, and Washington D.C’s leading role as the nation's capital.
Read MorePerkins School for the Blind is a non-profit education organization based in Watertown, Massachusetts. They recently worked with Soofa to advertise their annual fundraising event, with a goal of providing more educational opportunities for their students and others. We spoke to Kat Roach, the Event Marketing Specialist at Perkins School for the Blind, to learn more about their campaign highlights.
Read MoreOn this episode of Bridging the Digital Divide we chat to Bridget Anne Morin, the Director of Communications in Bay Harbor Islands, and she is no stranger to a challenge. With her intriguing career journey and positive attitude, she continues to work hard to connect all residents with useful information and technology to help them day to day. Listen here or wherever you listen to podcasts!
Read MoreWelcome to our first episode of Bridging the Digital Divide! Our first guest is Katherine Bonner, the Project Coordinator of Downtown Development Authority in Augusta, Georgia. In this conversation, we learn how Augusta uses technology to connect with its residents and promote collaboration in the community, as well as the city’s current and past community development projects, Katherine’s career background, and what makes Augusta so special.
Read MoreTo foster more citizen involvement in your city projects, it’s important to explore the concept of community-driven innovation, and take inspiration from cities that have successfully involved their residents in shaping urban landscapes.
Read MoreOne of the most effective trends in Out-of-Home (OOH) advertising is hyper-localization, which often also includes geofencing strategies. In this blog post, we’ll explore the growing trend of hyper-localized OOH campaigns, the power of geofencing, and how businesses can harness this approach to maximize their marketing impact.
Read MoreIn a time where environmental consciousness is on the rise, businesses are increasingly recognizing the importance of sustainable practices in all aspects, including OOH advertising. In this blog post, we'll delve into the growing importance of eco-conscious advertising practices and explore innovative examples of sustainable OOH campaigns.
Read MoreCommunity development projects play a vital role in improving the quality of life in neighborhoods, towns, and cities everywhere. The following five steps serve as a roadmap for planners and stakeholders to create positive, lasting change within their communities.
Read MoreFor many brands, the winter holiday season is the perfect time to reach audiences through advertising, especially on out-of-home (OOH) platforms. For a successful advertising holiday season, brands should take a creative and strategic approach to capture the attention of consumers. Here are some best practices to consider.
Read MoreWe recently spoke to Beth Shrader, the Planning and Transit Director for the City of Valparaiso, Indiana, to learn how Soofa Signs help the city better connect to their community and support their sustainable initiatives.
Read MoreWith sports betting now legal in Massachusetts, betting companies large and small have brought their business to the Boston community and are rolling out creative OOH advertising strategies. BetMGM is a well-known betting company that recently finished a campaign with Soofa, and here’s how it went.
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